<div class="dsamen"><a href="http://kakulaci.lv">Kaku lāči</a></div>

.dsamen {
    background: url(https://failiem.lv/thumb_show.php?i=khtgk7y6&view) -75px -75px;
    color: #f71212;
    -webkit-text-fill-color: transparent;
    -webkit-background-clip: text;
    font-weight: bold;
    font-size: 98px;
    font-family: arial, helvetica;
    margin: 47px auto;
    text-align: center;
}

body{
  background: #1d1e1f;
}